Moreh

an archer, teacher; fruitful.

(1.) A Canaanite probably who inhabited the district south of Shechem, between Mounts Ebal and Gerizim, and gave his name to the "plain" there (Gen 12:6).

(2.) Here at this "plain," or rather (R.V.) "oak," of Moreh, Abraham built his first altar in the land of Palestine; and here the Lord appeared unto him. He afterwards left this plain and moved southward, and pitched his tent between Bethel on the west and Hai on the east (Gen 12:7; 12:8).

EBD - Easton's Bible Dictionary